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How To Get More From B2B Media Advertising
This year, close to 220 billion US dollars will have been spent on media advertising in the USA alone. (Statista, 2018). With all that money being spent, you want to make sure you’re getting as much as...
View ArticleHow Much Should B2B Companies Budget For Marketing?
While budgeting can feel tedious and confusing, it’s a vital part of effectively running a business. As you sit in front of your computer, an empty Excel spreadsheet filling your screen; it’s...
View ArticleIs A High Bounce Rate Killing Your Industrial Website?
Among web analytic statistics, the bounce rate is one of the metrics most often overlooked by marketers. A bounce rate is the percentage of single-page visitors to your website who leave your website...
View ArticleHow To Nurture B2B Leads When They’re “Just Browsing”
How often have you overheard the following exchange in a retail setting? “Can I help you find anything today?” “No thanks, I’m just browsing.” The customer has made the effort to enter the store, so...
View ArticleIs A Slow Response Time The Only Thing Keeping You From Turning Leads Into...
According to research by InsideSales.com and the MIT Sloan School of Management, the single most important aspect of lead generation is having prompt replies to inquiries. Based on the results of the...
View ArticleThe Secret Leading Industrial Companies Use To Get 10X More Leads From Their...
Top industrial companies know that marketing is the key to growth – but they also know they can’t waste time or funds on campaigns with limited ROI. For too long, companies have been left to guess the...
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Industrial Digital Marketing Experts Manage More Than Just Your Website
It’s no secret that marketing in B2B is undervalued – particularly in terms of digital marketing. I still come across countless industrial companies that have a franken-site that looks like it was...
View ArticleMarketing is an asset, not an expense.
While the accountant in you may be screaming, smart executives know that despite marketing generally not being listed as an asset on the company’s balance sheet, its value warrants recognition. You...
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What Is A Lead? Breaking Down The Terminology
Between sales, marking, and executives; it seems like no one can reach consensus on what actually counts as a qualified lead. It only becomes more confusing as you start comparing the definition from...
View ArticleWhat Is Intent Data & Why Is It So Important?
While it may just sound like another marketing buzzword, intent data can be an incredibly powerful way for businesses to generate a better return from their sales and marketing. In a nutshell, intent...
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